// Service 01
New business ideas — from market opportunity to a validated concept
We generate and validate data-driven business concepts. Not intuition — methodology. Not dreams — calculation.
Every great business started with an idea. The problem is that most ideas — even those that sound brilliant — don’t survive contact with the market. That’s why instead of “brainstorming over coffee” we run a process: structured, data-driven and ending in a clear decision — go ahead or change direction.
We start with Opportunity Mapping — a review of the market space, trends and weak signals. Then we generate concepts using proven tools: Design Thinking (IDEO), Jobs-to-be-Done, the Business Model Canvas (Osterwalder) and Lean Startup (Eric Ries). From a pool of 20–30 ideas we select the 3–5 most promising.
// What you get
Results that stay in the company
Market opportunity map
A visual market analysis highlighting white spaces and growth niches.
Concept scorecard
Each idea scored against 8 criteria, with a recommendation on where to start.
Business Concept Canvas
A one-page description of each selected concept: problem, solution, customer, revenue.
Industry trends report
An analysis of 5–7 trends relevant to your category over the next 3–5 years.
// Next step
Let’s talk: New business ideas
A free 45-minute strategy consultation. No obligation — you leave with a concrete diagnosis and a first step.