// Service 02
MVP testing — test the idea before you invest
We quickly build a minimum product that tests market assumptions and reduces investment risk.
Instead of building for a year only to discover nobody wants to buy — build a minimum and test it in a few weeks. An MVP isn’t a cheap version of a product but an experiment designed to answer one question: will anyone pay for it?
We start every project with an Assumption Mapping workshop: we list all critical assumptions and rank them by risk. We first test what could “kill” the idea fastest. Depending on the stage, we build the MVP as a Smoke Test, Wizard of Oz or Concierge MVP.
// What you get
Results that stay in the company
Assumption Map
An assumption map with risk priorities — you know what to test first.
A working MVP
A website, prototype or test service tailored to the key hypotheses.
Test plan and metrics
What we measure, what the success criteria are and how we read the results.
Validation report
Conclusions and a recommendation: develop, pivot or stop — backed by data.
// Next step
Let’s talk: MVP testing
A free 45-minute strategy consultation. No obligation — you leave with a concrete diagnosis and a first step.