// Service 04
Target groups and personas based on customer interviews
We define customer segments precisely: personas, buying journeys and touchpoints — all under the microscope.
“Our customers are SMEs” — that’s not a definition of a target group. Real segmentation means you can describe your customer so precisely that you’d recognise them on the street.
We use the Jobs-to-be-Done method combined with in-depth interviews (IDI) and online surveys (CAWI). We talk to current customers, potential customers and those who chose a competitor. From these conversations we identify patterns and build the segmentation and messaging on them.
// What you get
Results that stay in the company
Market segmentation
3–6 segments with characteristics and revenue potential.
Personas (3–5)
Profiles of decision-makers: goals, frustrations, motivations, channels and language.
Customer journey maps
Customer journeys for key segments with pain points.
Communication matrix
What to say to each segment and in which channel.
// Next step
Let’s talk: Target groups
A free 45-minute strategy consultation. No obligation — you leave with a concrete diagnosis and a first step.