// Service 03
Competitor analysis — where rivals leave the door open
We map the battlefield: strategies, rivals’ weaknesses and advantages you can build right now.
Most companies “analyse the competition” by browsing their website and price list. We go further: we look at rivals’ strategies, weaknesses and directions of growth, and the gaps they haven’t noticed yet. We look at direct competitors, substitutes and new players — including in foreign markets that are often a few steps ahead of Poland.
The analysis covers three layers: strategic (positioning, value proposition, revenue model), product and pricing (offer, prices, customer journey) and marketing (acquisition channels, Google visibility, customer reviews).
// What you get
Results that stay in the company
Competitive landscape map
All players mapped on the dimensions that matter most to customers.
Competitor report
Strategy, strengths and weaknesses of each key player.
Gap analysis
Niches competitors don’t serve — potential spaces for you.
Positioning recommendations
A proposal for a unique market position for your offer.
// Next step
Let’s talk: Competitor analysis
A free 45-minute strategy consultation. No obligation — you leave with a concrete diagnosis and a first step.